Resources
Notes on brandable domains, short addresses, invented marks, and launching a brand whose name does not yet explain the offer.
What Is a Brandable Domain Name?
A practical definition of brandable domains and how they differ from keyword addresses.
What Makes a Short Brandable .com Worth Buying
Why length, speech, and a matching address still matter when founders buy a name.
Why Invented Brand Names Beat Category Labels
How coined marks earn distinctiveness that descriptive labels cannot keep.
How to Launch a Brand When the Name Means Nothing Yet
A launch plan for an invented name that still has to earn its meaning.